Lighting up the world's tallest building, the Burj Khalifa
CFI’s quest to position itself as the world’s favourite trading partner shows our ambitions are big. Not only is our dedicated approach to servicing clients part of our DNA, it’s also our drive to increasing brand awareness, on a global scale, and to produce something truly unique.
On the evening of Tuesday 28th July, 2020, CFI propelled its brand-awareness campaign to a global scale, when we aired a special ad on the tallest building in the world, known as Burj Khalifa, which also happens to be the biggest TV screen in the world.
The entire show was broadcasted on 1.2 million LEDs found on the façade of the Burj Khalifa, and even though it was a just a minute long, the impact will last a lifetime. The fountain area of the Dubai mall was full of people taking videos of the spectacle, whilst also adhering to strict social distancing measures in the fight against Covid-19.
The entire campaign was a joy to be a part of, with the CFI team working tirelessly to bring you something truly memorable. We strive to ensure the company remains on track to become the leader in the industry and a renowned brand that people can trust and rely on for their trading needs.
We would like to thank all of our team members, loyal clients, business partners and stakeholders for their lasting belief in what we stand for and what we aim to achieve. While this feat in advertising is not a first, it is a major step for the industry and a reminder that CFI is ambitiously striving for perfection and our ultimate goal… to provide the ultimate trading experience and the dedicated support we promise.